Iraj Fraz now at Scarecrow to head creative in Delhi

15 May,2015

Iraj Fraz

By A Correspondent

Scarecrow has appointed Iraj Fraz as head of creative operations in Delhi. Fraz started his career at Leo Burnett in 2002,moving on to McCann, Mumbai and in 2006, shifted to Contract Delhi working on brands like Dominos, NIIT and Dabur. Following that, he spent about five years as a CD at JWT Delhi (till Jan 2013), where he did many popular as well as award-winning campaigns for Airtel DTH, Pepsi, Horlicks and Nokia.  His next stop was Y&R, Dubai, to work on Coke, Emaar properties and Mashreq Bank.


Raghu Bhat

Says Raghu Bhat, Founder Director, Scarecrow Communications, “I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more.” Adss Manish Bhatt, also Founder Director, Scarecrow Communications, “We have five brands in Delhi. It’s a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level.”


Says Fraz, “I came back because I love advertising. Here, in the bylanes of Chandni Chowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the it place to create interesting work.”


Why Scarecrow? “Because here, the focus hasn’t just been on let’s-do-work-that-keeps-the-business but on let’s-create-work-that-starts-conversations. And I’d like to keep the momentum going.”


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