Hindi movie genre dips a wee bit in Week 17: TAM

04 May,2015

In Week 17 of 2015, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research.

 

 

:: In Wk 17 – 2015, Hindi Movie Genre dropped by 1% as compared to the previous week.

:: Sony MAX maintained its viewership at 306 GRPs in Wk 17, more than 80% of which came from IPL matches.

:: A further look into the performance of individual channels –

 

 

> Z Cinema and Star Gold stood at 92 and 83 GRPs respectively, both channels having dropped marginally as compared to last week.

 

> Movies OK and UTV Movies have remained undisturbed at an overall level.

 

> At 17%, &Pictures witnessed the highest drop in Wk 17 which was driven by the drop in time spent as compared to last week. The channel lost 7 GRPs during weekend alone.

 

> UTV Action was the biggest gainer at 11% hike. The channel was able to gain viewership in the IPL-driven day-part of 2100-2359 Hrs, mainly due to the telecast of ‘Avengers’ on Friday.

 

:: With no premieres on the genre in Wk 17, ‘Happy New Year’ on Z Cinema was the highest rated movie of the week.

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