Havas Media wins integrated media mandate of myITreturn.com

14 May,2015

By A Correspondent

 

Havas Media Group India has won the integrated media mandate for myITreturn.com, India’s leading provider of tax filing and related services for individuals, professionals and small businesses. The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office.

 

The myITreturn.com vision is to simplify the tax filing process in a fast paced world. A subsidiary of Skorydov Systems Private Limited, India’s leading provider of software related to tax, compliance and office solutions, myITreturn is an authorized e-return intermediary and India’s first and only company to provide end to end [eTDS – Digital Form16 – Tax filing] solutions to companies and its employees.

 

Saakar Yadav

Speaking on the appointment, Saakar Yadav, Managing Director, myITreturn.com, explained: “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.” With regards to the myITreturn Mobile App he further added, “We are confident that the myITreturn Mobile App will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”

 

Anita Nayyar

Anita Nayyar, CEO, Havas Media Group India and South Asia said: “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”

 

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