GroupM restructures top deck, CFO Sridhar Ramasubramanian is COO

05 May,2015


A Correspondent


Media agency network GroupM has announced a slew of top-level appointments to steer ahead in the race as the media agency space gets competitive with the appointment of Vikram Sakhuja as Madison World Group CEO.


Chief Financial Officer Sridhar Ramasubramanian has been elevated as Chief Operating Officer of GroupM South Asia. In his new role, the GroupM veteran will also manage the Bangladesh, Sri Lanka and Pakistan markets.  The CEOs of these markets will report in to him.


Lakshmi Narasimhan has been appointed as Chief Growth Officer for South Asia. Mr Narasimhan will take charge of the media partnerships and digital teams. With this appointment, GroupM has merged the erstwhile Central Trading Group  (CTG) with the GroupM digital platforms. Mr Narasimhan has prior experience with the group with stints at Mindshare Fulcrum and GroupM as Head of CTG. He was the CEO of Web18 till April 2014, the digital unit of the Network18 group. All the present CTG and digital teams will report into him..


The third announcement concerns Tushar Vyas who has been promoted to the role of Chief Strategy Officer, GroupM South Asia.  Mr Vyas has been heading GroupM Interaction, the digital media arm of the network.


Messrs Ramasubramanian, Vyas and Narasimhan will report into CVL Srinivas, CEO, GroupM South Asia. The current agency and specialist unit heads will continue reporting to Mr Srinivas.  While Ramasubramanian and Vyas assumed their new roles from May 1, Narasimhan was on board on May 4.


Speaking on these developments, CVL Srinivas, CEO, GroupM South Asia said, “We are fortunate to have a very strong leadership team across GroupM backed by solid support from our regional and global offices. Sridhar, Tushar and Lakshmi are outstanding professionals all of whom have played major roles in developing our network.”


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