Gionee unveils new campaign ELIFE S7

05 May,2015

By A Correspondent

 

Gionee has unveiled a new TEVC for ELIFE S7 that is designed to evoke a sense of one-upmanship. The entire campaign encompasses the complete attitude of the brand which is young, bold and dares to take new strides. The campaign opinionates how younger brand has caught the eye of the youth and older brands are ageing.

 

The tonality of the campaign captures the desire of the youth for technology and their ease with it. As far as the elder generation goes, the campaign reflects their confusion.

 

“Speed is a youth trip. The paradox is that they have far more time yet far less patience. But their spare time is their trip time – downloads, surfing, video chats, games etc. And in their world, anyone who doesn’t get the latest in technology is an ‘Ufff Person’. And the closest is their dads,” said Anand Suspi, Creative Director and Copywriter.

 

The S7 campaign is a series of films that will be aired during IPL. The core thought is extended across digital, retail and outdoor. The films have been shot across various locations in Bengaluru.

 

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