Faaso’s hands over media biz mandate to ZenithOptimedia

07 May,2015

By A Correspondent

 

ZenithOptimedia Mumbai has won the media mandate for Faasos after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital and OOH duties as well. The account will be handled out of ZO’s Mumbai office.

 

Faasos is a food technology business which delivers more than 75,000 orders through its mobile app every month across eight major cities. The company which recently raised US$ 20 mn from Lightbox Ventures, Sequoia Capital and Innoven Capital, is planning to build brand awareness across the Country while it expands to 15+ cities by the end of the year.

 

Anupriya Acharya

Revant Bhate, Co-founder and CMO, Faasos, said, “We needed a partner in Mumbai who has a deep understanding of the Consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

 

Commenting on the win, Anupriya Acharya, Group CEO, ZenithOptimedia Group, said “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faasos.”

 

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