Den Snapdeal TV-Shop launches its first marketing campaign

26 May,2015

By A Correspondent


DEN Snapdeal TV-Shop, a 50:50 joint venture between Snapdeal, one of India’s largest e-commerce portals and DEN, India’s leading cable television distribution network announced the launch of its first ever marketing campaign titled ‘Kal Ki Wish Aaj Pao – Phone Uthao Khushiya Mangao’. The 360 degree campaign is targeted at television consumers with limited access to internet and non-internet savvy audience. These consumers most often miss out on great deals that brands offer across e-commerce portals. The marketing campaign is created by Adept Media and will start airing across channels in Punjab from May 19th2015.


The marketing campaign targets Punjab, Karnataka, Maharashtra, Delhi, West Bengal & Gujarat and pushes its message through TV, Print, Outdoor, Radio & Social Media.


Maneesh Goel, CEO, DEN Snapdeal TV-Shop says, “We’re all bargain hunters who have been taught to start saving up from a very young age. As kids, we were given pennies to be put in a piggy-bank or a gullak to save for the rainy days. With this simple and relatable plank, the integrated marketing campaign hopes to connect with our target audience in an entertaining and quirky way.”


As human beings, our inherent nature is to save. The future is so important that ‘today’ gets lost in the plans we make for tomorrow. Gullak is symbolic of ‘postponing happiness’. Through this TVC, we try and replace the Gullak and shop for present to fulfill your aspirations. We are telling people to not postpone their happiness, but instead shop on DEN Snapdeal TV-Shop & get the product you desire today.


Vandan Chopra, CEO Adept Media says, “We wanted to ensure that the idea was geography agnostic and did this medium justice. The central theme of our campaign came from the simple insight that no matter how much we crave happiness, we usually end up postponing it with the hope to find a better deal in the future. ‘Don’t postpone your happiness, buy now’ addresses the main challenge of building the urgency of sales conversion which is the basic premise of the offering.”


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