Boutique agency Naidu & Punjabi launched in Mumbai

08 May,2015

By A Correspondent

 

Naidu & Panjabi, a boutique creative agency was launched in Mumbai recently. With clients ranging from personal care to hospitality and e-commerce, the agency is helmed by Keshav Naidu and Kahini Panjabi.  Keshav was voted by Clio as one of the Top 12 Global Creative Directors under 30 and Kahini is a second generation art director who grew up literally in the creative department at Lowe Lintas.

 

Within a few days of inception, they bagged the account for the recently funded, beauty & wellness booking app ‘Ziffi’. A first outing for the agency, the Ziffi ad film also marks the directorial debut of Kunaal Roy Kapur who was also present at the launch party.

 

Keshav Naidu

Kahini Panjabi

Talking about their first client and their agency, Keshav Naidu said – “Naidu & Panjabi was born out of a dire need to harness our creative restlessness. Traditional advertising and creativity needs to be challenged as the world gets smaller by the day. With Naidu & Panjabi we hope to create the perfect conditions for path-breaking, creative collaborations. Ziffi is the kind of new digital service that we don’t realize we need, until we use it. Once you’re hooked, you wonder how you ever managed without it. The real challenge however, is to get people to try something like this. How do you get people to try something they don’t consciously need?”

 

Kahini Panjabi, describes how they didn’t want to make something that would look like an ad. “We didn’t set out to make an ad film. We wanted to make a funny video that young, urban India would enjoy as entertainment. And somewhere along the way we bumped into Kunaal Roy Kapur who totally gets this demographic.”

 

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