By A Correspondent

The Association of Indian Magazines (AIM) has won a Silver Award for its Engagement Index at the FIPP’s 2015 Insight Awards held yesterday (May 18) at Amsterdam, the Netherlands. FIPP, the worldwide magazine media association, conducts the FIPP Insight Awards (formerly known as the Research Awards) to award the best research studies published that promote the use of magazine media as an advertising medium, anywhere in the world. ‘Magazine media’ includes print, digital platforms and/or any other relevant publisher channel.

Global media owners including Condé Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India’s AIM and Belgian media agency, Space. The awards were presented by FIPP’s president and CEO, Chris Llewellyn.

The full list of FIPP Insight Award winners is:

GOLD AWARDS

Condé Nast Spain
The Q Factor

VDZ Germany
Digital Editorial Media

GIK Germany
Best For Planning

ARI Spain
Magazine websites: usage & perception 

SILVER AWARDS

Association of Indian Magazines
Engagement Index For Media

Immediate Media UK
Generation Wealth

Axel Springer Germany
Auto Bild Tablet Study

Space Belgium
Pulsar 2.a: Strategic Value Of Magazine Advertising

Said Mr Llewellyn: “In a world of big data and ever more granular metrics, making the case for the effectiveness of advertising in magazine media has never been more demanding. The challenge to magazine media researchers and national magazine media associations is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP’s Insight Awards are designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”

Guy Consterdine, FIPP’s insight consultant, added: “The FIPP Insight Awards, now in their sixth year, have proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that studies published in previous FIPP Insight Awards have inspired and influenced new projects conducted in other countries. We can all learn from each other.”

Summaries of all FIPP Insight Award shortlisted entries are available to view at: http://www.fipp.com/news/fippnews/awards-entries-from-fipp-insight-forum-awards-2015

The FIPP Research Awards followed the first day of the FIPP Insight Forum at Sanoma’s offices – a two-day event for publishers, researchers and marketing executives in the magazine media business.