Amit Akali launches full-service digital agency. So, What’s Your Problem!

07 May,2015

By A Correspondent

 

There’s hope for public relations practitioners. ‘Cause the creative and assorted ad agency folk can’t write a copy-pasteable press release. They are after all creative, think with both ends of their brains, and think out-of-the-box.

 

So we meet Amit Akali at the Kyoorius after-party last Saturday and he said he’s gonna make the big announcement on Wednesday. Which he did, and wetransferred us the entire docket. Pictures, logo, a note… all that you need.

 

Except that the press release wasn’t a typical release. It had everything in it, but we had to put all it in the right place.

 

But, then, that’s our problem. The boss pays us for figuring the method in the madness.

 

Okay, so here goes. Amit Akali, we know him. He doesn’t belong to the ruling party in Punjab. He doesn’t even belong to the cricket team that the pre(i)tty dimpled star co-owns.

 

Akali, Managing Partner and Creative Head of WYP, has over 18 years of experience in advertising, including as National Creative Head of Grey India (with Malvika Mehra) and member of the Grey Global Creative Council. Other than which he’s worked in various agencies: Enterprise Nexus, O&M (Creative Head, Ogilvy Bangalore). Praful Akali, Managing Partner and Strategy Head, is an IIM Lucknow, marketing graduate, and has worked with leading consumer healthcare multinationals (Pfizer, Ranbaxy, Boots Piramal) for seven years before setting up his own healthcare communications agency, Medulla Communications, almost seven years ago.

 

The other co-founders are Huzefa Roowala (Hozi) who will be Director – Content & Creative and Hammad Khan, Director – Servicing and Technology. Then there’s Ajay Takalkar, Director – Art & Design, and Hensila Kava, Social Media Lead – founder member of social media agency FYA.

 

‘What’s Your Problem’ is part of an agency network, which includes partner agency, Medulla. It starts off in over 3000 square feet of office space at Santacruz, in Suburban Mumbai, and a 60-member team with industry leading in-house capabilities in strategy, social media, SEO, SEM, digital media planning, analytics, YouTube marketing, web-development, art and design, UI/ UX, copy and content, video production, animation, etc.

 

There are some clients on board already. Some work for Flipkart along with Chapter Five and other clients, being Nilgai Foods, Brinc and Indigo Music,

 

Now was this a creatively written news report? Akalijis, do we get a job?

 

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