Airtel opts for ‘Sound of Savings’ to lure consumers into using new app

04 May,2015

By A Correspondent


Bharti Airtel has launched an all-new campaign announcing the season of savings for Airtel prepaid users. As part of the campaign, customers will now be able to avail a host of value-for-money offers by simply shaking the ‘My Airtel’ application window on their mobile phones – an all new feature aimed at giving customers a quick and fun way of availing the best recharge deals on Airtel prepaid. The new TVC is a creative execution based on the premise of ‘sound of savings’.


The commercial features a montage of people from all walks of life who are shown shaking their phone and celebrating. Young and spirited in its tonality, the film is also supported by a catchy new jingle that has been composed by Sameer-ud-din, a prominent music composer in the ad-film industry. The film delivers a simple message in a joyful and interesting manner. The overall proposition —- ‘Bachatkikhunnkhunn’ or the sound of savings is what you will hear if you are a myairtel app subscriber.Customers need to download myairtel app on their smartphone, shake the phone and avail the offers they want.


The campaign has been conceptualized by Taproot India. The TVC will also be accompanied by digital, outdoor, radio, retail POS and print.


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