TVS Tyres launches new TVC campaign

02 Apr,2015

By A Correspondent

 

TVS TYRES has unveiled their latest TVC campaign around the ‘Nayi Soch Nayi Pehchaan’ thought to support the new brand identity that was unveiled recently. The tyre major followed up the print media campaign with their latest TVC aimed at reaching out to the large young customer base across the country.

 

Riding on the ‘Change’ thought process we are witnessing in India, the TVC aptly brings out the relevance of the new brand identity and validation of the core brand ethos in this story. The visuals capture the thought well while retaining a firm hold on the core brand values of the tyre brand that stands for durability, high performance and strong road grip.

 

The campaign has been created by Rediffusion Y&R and the first round of the TVC is on air across national television channels from 23rd March, 2015. It’s a 360 degree campaign that would be evident across the country.

 

The film visual opens with an Eagle flying high, it zooms down to a group of riders who are seen making their way across rusty rural roads, the visuals show the tyre negotiating tough roads while the young riders go on a ‘clean the village’ drive. The second visual cuts to a city road where a group of school children find it difficult to cross a busy road; enter TVS TYRES riders who make an impromptu barricade with their bikes halting traffic while allowing the children to safely cross the road. The third sequence shows a newlywed sardharni riding a bike with her soldier husband to drop him at the railway station. The fourth visual shows a newlywed couple using their bikes instead of the customary horse carriage / marriage procession. The message of change comes out clearly in this new TVC campaign by TVS TYRES.

 

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