Times Network announces slew of appointments

20 Apr,2015

By A Correspondent

 

Times Network has announced strategic restructuring reflecting a new stronger growth-oriented operating model. The initiative aims at providing significant growth opportunities and greater responsibilities to the existing leadership in the advertising and sales team which will also inculcate the Network’s new brand philosophy of Now or Nothing.

 

Given the new drive of being aggressive and restructuring, Hemant Arora who was Head Branded content has been elevated as the Sales Head for Times Now & ET Now. Hemant has more than 17 years of experience in media sales, including print, internet and television. He started his career at the Times of India in 1997.

 

Some of the other structural changes which have been announced are:

Hersh Bhandari has been given the charge as National Head of Ad Sales for Times Now. Also, Shilpa Shetty has been appointed as National Head of Ad Sales for ET Now. Since joining the channel, she has been instrumental in increasing the revenue of the channel by a phenomenal ratio. Shilpa is a tough taskmaster and is also the first woman to rise to the position of Head of Sales from within Times Network.

 

To add to the team, Gaurav Dhawan Will take over as Cluster Head for English Entertainment Channels. His 17 years of extensive experience in managing advertising revenue driven business across Television, Print and Web leveraging strong client relationships, gives him an advantage in meeting his challenging new assignment, where he is pitted against TV’s major domo Star’s English Entertainment business. Also, Jogajyoti Pati will take over as National Head of Ad Sales India 2 for Times Network while Rohit Tugnait will take over as the National Head of Ad Sales & Brand Solutions for zoOm.

 

MK Anand, MD & CEO, Times Network said, “This refinement in our working model is designed to keep up with the momentum we had been sailing on through whole of the last year. While 2015 was one of hygiene improvements, 2016 will be a watershed year during which we will make an all-out effort to correct our price:value equation and build our revenue base.”

 

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