#ThereIsAnotherWay stresses Educomp via new campaign

08 Apr,2015

By A Correspondent

 

Educomp Solutions has come out with a new ad campaign that aims to change the way people view education and the process of learning for children in the country.

 

The campaign “#ThereIsAnotherWay” stresses on the importance of a smarter way of learning. It seeks to get people thinking that there is another, better way for children to learn and Educomp has the answer.

 

The concept behind the campaign is to show the kind of severe pressure our children are under. The competition and the need for 99 per cent is not only ruining the quality of childhood but also making parents into a dictatorial police force. Educomp believes that this system should not come in between the child and the joy of learning and that there is an alternate way to grow, to learn, to teach and be taught.

 

#ThereIsAnotherWay campaign has been launched across electronic and digital media. It is already trending on Twitter. The digital campaign aims to engage people through contests, videos and live interactions to get them to think about their own innovative methods of learning in today’s digital age.

 

Through this campaign Educomp wants to highlight its key stakeholders that include parents, teachers, school community, policy makers and educationists the joy of learning and that there is an alternate way to grow, to learn, to teach and be taught.

 

Shantanu Prakash, Chairman and Managing Director, Educomp Solutions Ltd. said, “Our education system is being revolutionized by the Internet, online social collaboration and increasing availability of smart and mobile devices. This is another pioneering move by Educomp that marks the transition of the education system from the digital age to Internet Age.”

 

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