The 120 Media Collective and Diagonal View unveil Sooperfly

28 Apr,2015

By A Correspondent


India’s The 120 Media Collective and UK based Diagonal View announced their joint venture, Sooperfly. The partnership is the first of its kind in the rapidly growing digital video space, where two companies with skill-sets have come together to create a proposition for talent and publishers to enter the world of video creation, distribution and monetization. The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations.


The company will have a three-pronged approach to empowering the entire digital video ecosystem:

1. Bringing new and existing talent into the digital ecosystem by breaking down barriers and providing an entire suite of services including development, production, channel management and audience building. The content will range from the self-promotional for individual talent to premium content that can fit into emerging subscription platforms.

2. Tap into large publishers and curate, manage and monetize their existing content.

3. Sooperfly will also empower and enable brands to turn publishers with the creation of video led properties around the enormous talent pool that exists in the ecosystem today.


Sooperfly will forge 200 partnerships during 2015, across individuals, publishers and content collectives, who will co-produce content across a range of genres including lifestyle, beauty, fashion, comedy, sports, education, technology, the performing arts and more. The network already boasts names such as celebrity journalist Vir Sanghvi, celebrity chat show host Tara Sharma and stand-up comic Radhika Vaz, while collectives such as Shalom Films and The Rolling Garaari bring in a variety of topical and serial content.


Commenting on the partnership, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said “Sooperfly is The 120 Media Collective’s digital video distribution arm that gives us the capability to build content brands direct-to-audiences.  It capitalizes on the production expertise of Bang Bang Films and Sniper and the digital marketing credibility we’ve built with Jack in the Box Worldwide but most importantly, it leverages our credibility with brands built over nine years.  Diagonal View as the global leader in audience development and channel management is the ultimate partner to join forces with in taking Sooperfly to a position of leadership in empowering digital video across Asia.”


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