Sportz Interactive executes multiple innovations at Cricket WC 2015

10 Apr,2015

By A Correspondent


Sports solutions company, Sportz Interactive (SI) recently showcased an exciting array of digital innovations for Star Sports India (SS) on their digital platforms during the ICC Cricket World Cup 2015.


Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms. The activations ranged from serious to fun aiming to cater to every kind of cricket fan – while the trivia buff played #QUIZSTER, the stats fanatic took to collecting Star Cards; on the other hand, the India and Pakistan cricket fans were enthusiastic about tweeting for their respective teams in a digital tug-of-war that was extended to an offline experience as well.


Arvind Iyengar, CEO, Sportz Interactive, added, “Partnering with Star Sports to revolutionize the fan experience on digital has been an incredible experience. On social media, we have been able to drive a high volume of conversations and excite fans around the world through unique innovations and engaging content.”


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