Sony Max goes past Star Plus in TAM Week 16

24 Apr,2015

This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs. This is of course early days of the IPL still.

 

These are highlights of the IPL numbers:

  • 14 matches of IPL 8 were sampled by 145 million unique viewers.
  • Time Spent by Viewers per match was 49 Minutes and 4 Seconds; which is 17% more compared to IPL 7.
  • Avg. TVTs showed a growth of 31% for IPL 8 compared to IPL 7.
  • 14 matches of IPL 8 garnered 4.1% Avg.TVR which was 30% more compared to its previous edition.
  • 54% of the All India Universe tuned to watch IPL 8 matches.

 

Do take a look at the ratings.

 

 

 

 

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