PassPass wins big at Delhi Ad Club awards

17 Apr,2015

By A Correspondent

 

An innovative content integration initiative for PassPass has won Adsyndicate Services Pvt. Ltd. the prestigious DAC Award 2015 – Excellence in Advertising, for Outstanding Usage of Media, at an annual event organised by the Delhi Advertising Club. PassPass is a branded mouth freshener from the confectionary basket of the DS Group.

 

In what was a unique and extremely relevant positioning for the brand, the PassPass brand slug was inserted on the front page of Hindustan Times, capturing a handshaking image of Indian PM Narendra Modi and Pakistan PM Nawaz Sharif. The visit of Sharif, during PM Narendra Modi’s swearing-in, was a historical moment for both countries. The brand captured the milestone event with the innovative use of the PassPass slug, “Raho Hamesha PassPass”.

 

Speaking on the award, CK Sharma, Business Head- Mouth Freshener said, “We are delighted that PassPass innovative content has been felicitated. Our brand proposition revolves around togetherness and harmony and this is exactly what the ad placement expressed. Visible ad placements in the story about US President Barack Obama’s visit to India as the Republic Day Chief Guest and the 6th BRICS summit amongst many others have also evoked interest earlier.”

 

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