Nahar Group unveils new campaign targeting kids

17 Apr,2015

By A Correspondent


Nahar Group has taken children’s lifestyle factor to the next level via a new campaign.


With the emergence of the concept of nuclear family and the culture of having one child with both parents working, it has changed the way a customer looks at buying a home. A customer is more conscious, globally travelled, and knows what he wants. The only child in the family plays a very important role in influencing the thoughts of the parents in shaping the future. In turn the parents also want to give their child the best and why not? Both working parents also have the means to provide the best to their child.


Manju Yagnik – Vice Chairperson Nahar Group, said, “Based on these trends, we have strategized our campaign which talks about child’s LSF – Life Style Factor. It is always the parents who decide on the lifestyle they want to live and give their child. Through this campaign we are emphasising that a child’s upbringing is of utmost important in an environment that gives him ample of opportunity to use his creativity and imagination. This will provide a platform to think and behave differently.”


Nahar’s Amrit Shakti provides an ideal environment to encourage a child’s creativity through its grandeur layout overlooking 5 lakh sq. ft. of vehicle free podium garden. The landscaping of the entire township has been conceptualized by the renowned Singapore based designer Saidah Taib, who has won accolades for designing this project, considered to be one of the world’s most futuristic projects.


Manish Bhatt, Founder Director, Scarecrow Communications said, “The LSF campaign adds a fresh perspective to real estate advertising. It is both clutter-cutting as it stays away from the formula of showing the property facade. From a creative perspective, it is interesting as it takes a subtle dig at real estate advertising that features fake luxury shots of adults.”


Post a Comment 

Comments are closed.

Today's Top Stories