Maxus rolls out dialogue engine MESH

30 Apr,2015

By A Correspondent


Ajit Varghese

Ajit Varghese, CEO, Maxus Asia Pacific announced the launch of Marketing Command Centre “MESH” by Maxus in partnership with Vocanic. Maxus MESH is a dialogue engine which runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve.


Said Ajit Varghese, “Since the beginning, marketing has always started with understanding people. And as practitioners in marketing, there’s no better source for understanding people than social. Maxus MESH is an initiative which underlines our belief of making Social central to our business as we lean into this changing environment.” He continues, Maxus MESH is based upon the core philosophy that technology underpinned by people and driven by process can drive exponential business growth for our clients. This will not only help Maxus represent the consumer voice to marketers better, but also develop communication plans with richer insights, meaningful content and lead it into more conversations/ conversions.”


Martin Shaw, Maxus APAC digital head said, “For us it is critical to put the consumer at the center. And once we truly understand her, we are then able to develop communications that are smarter, more relevant and that cuts to the heart of her needs.Maxus has collaborated with Vocanic, GroupM’s in-house social media agency to build 9 robust MESH installations in our Philippines, India, Australia, Vietnam and Hong Kong offices. The scale of these installations will be astonishing. In each office we will have 10 large HD screens powering numerous data sources ranging from brand social buzz, competitor tracking, social influencers, contextual, to owned and paid.”


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