Kyoorius to partner Goafest?

01 Apr,2015


By Noor Singapuria


Is the Kyoorius Melt Fest mulling a move to be part of Goafest?


The annual extravaganza organised by the Advertising Agencies Association of India and the Advertising Club may have taken a decision to embrace Kyoorius Melt, the all-new festival of creativity that was announced by paper magnate-turned-media baron Rajesh Kejriwal yesterday.


The idea reportedly came from a veteran advertising professional who has requested anonymity. His view: “When I first heard about an adfest called ‘Melt’, I thought it’s happening as part of Goafest. After all, in Goafest despite the beer and the babes and the beaches, you melt in Goa,” he said adding:  “Whether you are walking around in hardly anything or if you are wearing a black or green kurta like your boss, it’s damn hot.”


According to the grapevine, the first talks happened at a party held late last year in New Delhi. As it happened, Advertising Club President Pratap Bose and Rajesh Kejriwal were standing at the bar. And after drinks were served to them, in a classic case of cigarette-lighting diplomacy, Kejriwal lit Bose’s cigarette, followed by his own and they got talking.


Bose appreciated the gesture, a person close to the development told this writer. “This is the ultimate sign of humility in a man-to-man relationship,” she said referring to lighting of the cigarette. Plus for Goafest and the Abby and Kyoorius, it will be a win-win.


It is learnt that Kejriwal is keen on organising the fest in January, just before the Republic Day. The weather is nice with a gentle breeze blowing over the Mandovi and the Arabian Sea. What grabbed the deal was the luxurious transportation on offer. “We are in discussions with a luxury cruise liner like QE3. The idea is to get everyone to celebrate the fest in Goa and then let it culminate in a cruise ride from Goa to Mumbai.”


It is learnt that the original idea was to have the Creative Abby on the cruise, but then the security committee suggested that there is a risk. If an agency doesn’t win a coveted Abby, the NCD may want to dump himself or herself in the Arabian Sea. We don’t want all of this so our Awards Security Committee has suggested that you should conduct the awards inhouse. On his part, Kejriwal liked the fact that like him the Goafest folks also want to do their bit for the fraternity. “Right from the time the shortlists are announced, we now keep available a large number of shrinks. This year, we have tied up with a leading mental health hospital in South India. They will supply psychiatrists and counsellors  because people get awfully depressed and then mouth all types of expletives,” a committee member told MxMIndia. This is our way of giving back to the community. Click here to read the rest of this report.


Post a Comment 

Comments are closed.