JWT, McCann star in India’s tally of 19 @ D&AD 2015

24 Apr,2015

 

By A Correspondent

 

Okay, so we don’;t know the colours of Pencils won, but we do know that Indian entries have brought back 19 ‘Pencils’ at the D&AD international awards for creativity, the judging for which concluded yesterday. JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil each (see table below).

 

Overall, there are two sets of joint winners. Assuming they continue that way given the Pencils won, India would be ranked at #9, else at #12. As manyas 848 Pencils were awarded with UK topping the country table, followed by the US (2nd) and Brazil, German and Japan being the Joint Third. AMV BBDO top awarded agency In the region, Pakistan gets three Pencils and Sri Lanka one. Indian entries had won 25 Pencils in the previous edition of the D&AD awards.

 

The 53rd D&AD Judging Week saw 85 countries were vying for a coveted Pencil, with 197 of the world’s top creatives debating the toughest prize in the industry.

 

At the judging, India was represented with six creatives, including one jury foreman: Jury Foreman: Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising); Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising); Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising); Senthil Kumar, Executive Creative Director at JWT Bangalore (Film Advertising); Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising); Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding).

 

Entrants can visit www.dandad.org to see if they’ve won a Pencil, but they will have to wait until the Ceremony on May 21 to see what kind - Wood, Graphite, Yellow, Black, White.

 

As mentioned earlier, the Top 5 ranking countries for Pencils won are:

:: UK – 240 Pencils
:: US – 145 Pencils
:: Brazil, Germany & Japan – 44 Pencils (Joint 3rd)

 

The Top 10 ranking agencies by Pencils won are:

:: AMV BBDO – 21 Pencils
:: R/GA – 18 Pencils
:: BBDO New York – 13 Pencils
:: adam&eveDDB and Grey London – 11 Pencils (Joint 4th)
:: Leo Burnett Canada Toronto – 11 Pencils
:: Droga5, Kolle Rebbe and Wieden+Kennedy London – 9 Pencils (Joint 7th)
:: AlmapBBDO and Leo Burnett London – 8 Pencils (Joint 10th)

 

Said D&AD CEO Tim Lindsay: “It’s been a very special year for D&AD Judging. We’ve flung open the doors of our new home at the Truman Brewery in East London so members of the public can come and see how D&AD makes its decisions. A Pencil is the toughest creative award on Earth to win, and we’re proud of the rigour the judges apply to their decisions. After all, their names end up in The Book along with the winners.”

 

He added: I’m pleased that the White Pencil has had a record number of entries this year. Creative people have the resources at their disposal to engender major changes to the way we behave – and applied to good causes there can be no better way to use our industry’s talents. With our new Pencils (Wood and Graphite in addition to Yellow, Black and White) we have simplified the Awards system this year. Entrants can find out if they’ve won a Pencil by logging on to the D&AD website, but they’ll have to wait until the Ceremony on the 21st May to find out which one.’”

 

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

 

 

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