JWT gains most metals at Creative Abby

13 Apr,2015

 

Goafest 2014:: Text and Pictures by Pradyuman Maheshwari, Shailesh Mule, Labonita Ghosh & Dyanne Coelho

More stories coming up tomorrow (Tuesday, April 14)

 

By Pradyuman Maheshwari

 

For some years now, Goafest, the annual congregation of advertising, media and marketing professionals, has been known for the controversies surrounding it. Some from the creative fraternity, which constitutes a majority of the delegates, have said the knowledge sessions have not been too exciting, and the Abby, the awards run by the Advertising Club, has been plagued by its own set of problems in the recent past. Even as the organisers tried to cleanse the system, there were charges of plagiarism and scam ads and allegations that the Ad Club wasn’t doing enough to check these.

 

The problems at the 2013 event led to doubts being raised about the need for an overhaul. The parliamentary elections got the event last year shifted to end-May.

 

While there may have been some logistical issues, the awards process at Goafest 2014 was cleaned up, although big players like Ogilvy and Lowe Lintas continued to stay away. That this negative sentiment of the Big 2 is only towards the Creative Abby at Goafest, and not directed at the Advertising Club as a whole, is evident from the fact that both participate in the Effie that the Ad Club also conducts annually.

 

So how did Goafest 2015 go? It was a far improved version of the 2014, to be sure. The awards were controversy-free. Linen-Lintas, part of the Lowe Lintas family, won the sole Grand Prix for its #BraveandBeautiful ad campaign for Dabur. JWT India maxed the Creative Abby with 35 metals (nine golds, eight silvers and 18 bronze) followed by its own group agency Contract bagging 22 metals. In the Media Abby, presented on Day 1 of Goafest, Lodestar UM won three Golds in its tally of nine metals, but Mindshare and Madison gained more in terms of metals with 11 and 10 metals respectively. Maxus earned nine metals.

 

JWT India wasn’t available for comment. In fact, normally the team winning the maximum metals at the Creative Abby assembles on stage for a celebration and photographs. Sadly, that didn’t happen, which is why you don’t see the stage crowded with the JWT team pic as our Big Story image today. Just one with Senthil Kumar and team collecting a metal for Nike.

 

Meanwhile, for Advertising Agencies Association of India President MG ‘Ambi’ Parameswaran, Advertising Club President Pratap Bose and Goafest 2015 Organising Committee Chairman Nakul Chopra, the event has been a resounding success. Both Bose and Chopra told ‘dna of brands’, that this year’s fest has ticked all the desired boxes.

 

Now, all eyes on Kyoorius’s ‘Melt’ and Advertising and Digital Awards next month.

 

 

Goafest 2015 – Day One
Goafest 2015 – Day Two
Goafest 2015 – Day Three

 

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