Jaskaran Kapany quits ICICI Pru to join Paytm as VP Mktng

30 Apr,2015

By A Correspondent


Jaskaran Kapany

Mobile commerce facilitation firm Paytm has appointed Jaskaran Kapany as VP Marketing.


With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio.


His functional expertise traverses large scale Brand Building, Strategy, Consumer Insights, Media Strategy, Buying and Research.  As Vice President – Marketing at ICICI Pru, he spearheaded all national brand-building, consumer initiatives and was responsible for the ICICI Pru ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.


Prior to ICICI Pru, he spent over six years with Lowe Lintas and JWT. His experience here included large scale brand building, repositioning exercises, innovative activation projects with some of the world’s leading consumer brands including Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC) etc. He has also bagged multiple Effie awards for marketing effectiveness of his work.


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