IPG Mediabrands to launch online travel fest in India

14 Apr,2015

By Pritha Dasgupta

 

Media agency conglomerate Interpublic Group (IPG) Mediabrands India has joined hands with the travel industry to launch a festival to boost online holiday bookings in the country. The Great Indian Travel Festival, the first such event in India, will start on April 18 and end on April 26. GITF will offer deals and discounts on travel and stay packages for more than 50 holiday destinations within and outside India.

 

“Indian consumers will find great value and deals to enjoy their summer holidays. We expect to reach over 3 million users over the course of the nine-day festival,” said Shashi Sinha, CEO of IPG Mediabrands.

 

The participants include Google, travel websites Cleartrip, MakeMyTrip, Goibibo, Yatra and Via, and carriers Jet Airways, Indigo, British Airways and Spice-Jet. Tour companies Cox & Kings and Thomas Cook and startups such as Oyo Rooms and Doorstepforex have committed their participation. “While the industry has seen a major uptake in online hotel bookings, there is significant headroom for growth, and initiatives like these can contribute immensely in promoting the sector and contribute to domestic tourism,” said Vikas Agnihotri, industry director, Google India.

 

IPG is building and designing the GITF website in-house and will host the participants on the site. Both Google and IPG are selling sponsorships and the proceeds will be spent on marketing the event and promoting the sponsors on the site.

 

Source:The Economic Times

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