Hindi movie consumption least impacted in IPL 8: TAM data

27 Apr,2015

Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn’t as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM.



:: In Week 16-2015, Hindi Movie Genre saw an increase of 185 GVTs (in Mn.) over the last week.


:: The increase is consumption of the genre has been majorly led by Sony Max due to IPL



:: A minimal drop in viewership is witnessed on the other top three players of the genre, whereas smaller channels of the genre have witnessed a hike in Wk 16.


:: Across years it has been witnessed that, impact of IPL has always been minimal on Hindi Movies consumption with an average drop of less than 1% during IPL phase.


:: Moreover, the drop that the channels witness in prime time during IPL matches is balanced out by the gain in non-prime time



:: The top three movies of the genre this week were from Z Cinema with “Super Nani”  being the top movie.


:: Top 3 Movies of the week are as shown below:


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