Genesis BM records decent first quarter growth in 2015

23 Apr,2015

By A Correspondent


Genesis Burson-Marsteller has added 17 new businesses and 52 new projects across all its public relations practices as well as Centres of Expertise. This also includes new mandates under Step Up, a business division that was launched last year to provide customisable communication service offerings for startups and investor networks.


The consultancy has strengthened its Health and Wellness offering by winning the public relations mandate for Medela, a global producer of technologically advanced breast pumps and Medical Vacuum Technology. The agency has also won the mandate to launch ‘Mission Indradhanush’, a national campaign to drive full immunization coverage in India driven by Public Health Foundation of India-Immunization Technical Support Unit (ITSU), on behalf of the Ministry of Health and Family Welfare, Government of India.


Some of the new businesses across Brand & Consumer, Telecom & Technology, Corporate & Financial practices include Eicher Polaris Private Limited, a joint venture between Eicher Motors Ltd and Polaris Industries of USA; United Spirits Limited (subsidiary of the Diageo Group), a leading spirits company in India and largest globally by volume, producing brands like Black Dog, McDowell’s, Signature, Royal Challenge; Portman Holdings, a global company creating returns for investors with premier real estate around the world; Meru, India’s No. 1 cab services and pioneer in the taxi industry, Bosch and Siemens Home Appliances, Europe’s largest home appliance maker and Altran India, world’s largest Innovation and Consulting companies.


“It is a great feeling to represent such a diverse portfolio of clients across a range of industries and geographies. We are particularly happy that some of our new wins are in spaces, which we had identified as growth areas for the firm such as Step Up and our Health & Wellness practice. Increasingly, our teams are given the mandate to manage campaigns where digital or social media is playing a major role – this is clearly a sign that the appetite for integrated campaigns is growing,” said Nikhil Dey, President, Genesis Burson-Marsteller, South Asia.


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