For Times Network, it will be ‘Now or Nothing’

16 Apr,2015

By A Correspondent

 

TIMES TELEVISION NETWORK has been rebranded as TIMES NETWORK with its positioning statement of – Now or Nothing. The new, improved brand logo and rebranding will facilitate higher resonance for the channels vis-a-vis competition.

 

M K Anand

MK Anand, CEO & Managing Director, Times Network said, “This is not an India of passive optimists. At the forefront, at the leading edge generation of youth, at the top of corporations and organisations, India is screaming – ‘Now or Nothing’. This is something that is also being articulated in the content and the value we deliver through our channels. The content has to be rooted in the NOW. The change in name from Times Television Network to Times Network shows a paradigm shift to reflect the reality that Video is no longer just Television.”

 

The new logo is contemporary and shows the liberalisation of the brand by stepping out of the box to be open to change. The fonts used are bolder. At the top is a pyramid mnemonic, whose tip signifies the specific Indians who are wanting and making change. These are the audiences the network and its channels are targeting. The brand belief is that the driver of change is at the top, and the philosophy of the top permeates down to all segments.

 

As part of the change at Times Network, the expression of channels in terms of content and even positioning is undergoing a revamp. The expectation is that there will be 1-2 channels launched every year, and the content could also become regional. The action-oriented credo of the organisation will position the network as fast, agile and alert.

 

About Times Network:

Times Network is part of India’s largest media conglomerate, The Times Group.  It houses upscale brands including ET NOW – India’s No. 1 Stocks and Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 76 countries across the globe.

 

For further queries, please contact:

Jimit Shah / Yasna Mistree

LinOpinion – GH

Mobile: 9833228876 / 8652252098

E-mail: jimit.shah@linopiniongh.com / yasna.mistree@linopiniongh.com

 

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