Fastrack unveils latest campaign to promote new offering

20 Apr,2015

By A Correspondent

 

As a brand, Fastrack has lived to its reputation of being cool and irreverent and is a leading youth accessories brand today. This year, Fastrack has unveiled in summer 2015 its collection of sunglasses called Springers, an edgy range in colours and styles.

 

It has unveiled a new television commercial that features Fastrack Springers flaunting the new sunglasses and chilling to a catchy track composed exclusively for it. With the contagious head bobbing and playful colours, they get in your face, in true Fastrack style. Unapologetic, as they stake their claim to live life on their own terms. Letting everybody know that no matter what hits them, nothing can knock them down.

 

Extending this campaign to its audience, Fastrack gives people a chance to be featured in its Springers Sunglasses look book. To take part, people need to visit the nearest Fastrack store, try on a pair of Springers sunglasses, click a picture and send it to fastrackspringers@gmail.com or tag @fastrackworld on Instagram. The best pictures will be featured in a downloadable digital look book available on a microsite created specifically for this campaign.

 

The Springers microsite is an online extension of the television campaign featuring an integrated interface around product, allowing users to browse through 62 different types of sunglasses from the Springers collection. The site will have a dedicated section for the Springers crowdsourced look book.

 

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