Colors acquire IIFA telecast rights from Star Plus

16 Apr,2015

By A Correspondent

 

Hindi general entertainment channel Colors has announced a partnership with Wizcraft International Entertainment acquiring complete broadcast rights to the International Indian Film Academy (IIFA) Awards 2015, to be held in Kuala Lumpur, Malaysia in June this year.  The rights were held by Star Plus for a decade with the edition of the 2014 edition being done by Star Plus for the 10th year running.

 

The channel will collaborate with IIFA to combine programming and marketing efforts to mount this year’s IIFA on a wider canvas reaching out to more viewers around 135 countries across all screens – TV, Mobile and PC.

 

Raj Nayak

Sabbas Joseph

Commenting on the acquisition, Raj Nayak, CEO, Colors said: “With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds including Rishtey bringing quality entertainment to our viewers’ fingertips.”

 

Elaborating on this year’s IIFA Awards, Sabbas Joseph, Director, Wizcraft International Entertainment said, “Our association with Colors for the IIFA Weekend and Awards furthers our promise of providing the best entertainment avenues to viewers across the globe.”

 

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