Bloomberg TV lines up innovative content for 2015

30 Apr,2015

By A Correspondent


Bloomberg TV India started the year with comprehensive show line-ups for the Union Budget 2015 which showcased the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience. The Pre-Budget programming started early January, by capturing the perspectives of leading Indian corporate leaders from across the sectors, policy experts, farmers, social sector representatives and economists on their expectations from Budget 2015.


With a two-month run-up to Budget 2015, the channel broadcasted innovative large scale programs like Ideas for Transforming India where the country’s top experts discussed ideas for India’s growth while focusing on issues like Infrastructure, Integrated Energy Policy, Connecting India, Housing, Agriculture, etc. While on Invest in India, a first-of-its-kind initiative where Indian policy makers connected with global investors and decision makers to take note of what do global investors want. The Budget 2015 programming comprised of a comprehensive & exhaustive list of market gurus, corporate leaders and policy makers; influencers who move markets and impact business. The channel also implemented the most innovative and viewer friendly interface for the Budget day.


Living by the defining principles~ First, Factual, Fastest, Final and Future; some of the high-impact news which was delivered by the channel in the recent past are questioning the Spice Jet deal opacity, India’s deal of 36 Rafale Jets with France, Decoding the Rolta stock crash, Interview of Mr. Manohar Parikkar as Defence minister, where he spoke about blacklisting arms suppliers & Make in India in defence sector, the cabinet’s decision to give a nod to the land ordinance, Finance Minister’s  announcement of  1% additional  levy in GST for 2 years,  amongst others.


Alok Nair

Commenting on the exciting line-up for 2015, Alok Nair, Executive Vice President and Business Head, Bloomberg TV India, said, “We have consistently sought to bring content of value to our viewers and this is what has reinforced our position in the business news broadcasting market. Our Union Budget coverage was a reflection of our proficiency and experience. Key influencers not only follow us on social media but value our perspective with the PMO re-tweeting us. Following our signature style, this year we have designed programming with sharper and innovative content. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India and market viewers like Street Smart has new segments – Trading Day and Dealing Room which capture the essential insights and early morning market trends when trading begins; Lunch Money, a mid-day wrap that highlights the big stories from the markets along with Deal Street – a segment thattalks about the world of Venture Capitalists, Private Equity, Funding, Acquisitions and everything in the world of Finance ; Market Movers, gives the sharpest and insightful analysis on the biggest stock the market is talking about; The World of Midcaps, gives a detailed insight on all the mid-cap and small-cap stocks of the day and an advertising and marketing show,From Logo to Impact, the inaugural episode of which featured legends like Shashi Sinha – Chairman, BARC India Technical Committee & CEO, IPG Mediabrands India and Partho Dasgupta – CEO, BARC India talking about BARC and how it is poised to redefine the ratings game.The mood is upbeat and going forward we plan to launch more than 20 new shows this year.”


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