ASCI launches e-learning training on responsible advertising

15 Apr,2015

By A Correspondent

 

The Advertising Standard Council of India (ASCI) has launched an online training programme for advertisers and communication professionals at http://ascionline.org/asci-learning.html). It is offered at a nominal price and is available to organizations, educational institutions and individuals. It is powered by e-learning platform e-veda and individuals can enroll in the course for Rs 1000.

 

Speaking on the launch,   Narendra Ambwani, Chairman – ASCI said: “It is a proactive approach that would enable the creators of advertising to get their advertisements “Right the first time”. There is a direct and tangible business benefit associated with it, as a trained individual would be able to avoid costly reworks of modifying or pulling down of advertisement by adhering to simple do’s and don’ts set out in the code.”

 

ASCI’s e-learning programme will see leading professionals like Piyush Pandey, R Balki, Sam Balsara participating and lending their support to the various modules.

 

Users can complete as per their own pace within a six-month window. Each of these modules consists of engaging multimedia content followed by a quiz

  • Introduction to ASCI (1 module)- Advertising Self-regulation and ASCI
  • ASCI advertising Codes (4 modules)- Truthful and honest representation, Non-offensive to public, Against harmful products/situations and Fair in competition
  • ASCI category guidelines (4 modules)- Brand Extension, Food and Beverages, Educational Institutions and Automotive vehicles
  • ASCI processes (4 modules)- Supers, Complaints Registrations and Monitoring, Complaint processing and ASCI Membership

 

On successful completion, the user is awarded with a certificate.

 

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