ASCI frowns at Ullu-Banoing, finds Idea ad defaming Haryana

28 Apr,2015

By A Correspondent


In February 2015, the Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) upheld complaints against 125 out of 167 advertisements. Of the 125 ads against which complaints were upheld, 73 belonged to Personal and Healthcare category, followed by the Education category with 29 advertisements, followed by others.


Says a communiqué on the Idea ad: “The advertisement of Idea Cellular shows the practice in Haryana of girls not being allowed to step out of homes to study, is defaming Haryana and tends to bring this State into disrepute.  Also, the TVC is misleading by implication as the product/service promoted (Idea Internet Network) is shown as a substitute to and equating to college education.”



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