AMES 2015 receives good response

14 Apr,2015

By A Correspondent


Over 1,100 entries have been submitted in 5 award sections of Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce for the 13th edition of the Asian Marketing Effectiveness & Strategy Awards. Entries were received from 20 different countries across Asia Pacific and beyond.


The number of entries received from each country is as follows: Australia: 72, Bangladesh: 12, Cambodia: 1, China: 196, Hong Kong: 111, India: 178, Indonesia: 11, Japan: 46, Malaysia: 39, New Zealand: 44, Pakistan: 6, Philippines: 52, Saint Vincent and the Grenadines: 2, Singapore: 243, South Korea: 8, Sri Lanka: 3, Taiwan: 28, Thailand: 42, United States: 3, Vietnam: 24, Total: 1121.


Commenting on the entries, Andrea Hayes, Festival Director, says, “The sheer number and quality of the entries are testament to the prestige and relevance of the AMES Awards in the region, and to the growing importance of strategic thinking in Asian marketing. Across brands and agencies alike, the focus is stronger than ever on building strategies that drive business performance and we are pleased to be setting the industry benchmark for marketing effectiveness.”


The entries will be judged and shortlisted by a panel of 108 leading industry professionals from the region. The judges follow a rigourous and thorough process, ensuring all entries are considered and carefully evaluated against the stringent criteria set for each award section. The shortlist will be released on 20 April. Winners will be honoured at the Awards Ceremony, held after the AMES Conference on the evening of Wednesday 3 June at Grand Hyatt Singapore. The AMES Awards and Conference is the only event that brings the Asia Pacific marketing communications industry together for a day of learning, inspiration and debate on the future of marketing effectiveness central to successful business.


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