Zovi.com brings Bang in the Middle on board

12 Mar,2015

By A Correspondent

 

Zovi has appointed Bang in the Middle as its communication agency. There was no formal pitch for the account.

 

Zovi has aggressive plans for the brand. The ever expanding ecom landscape is opening up new opportunities and Zovi is looking at expanding both the offering and geographical spread. Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable.

 

Manish Chopra, CEO Zovi.com said, “We are on a new growth curve and we needed a partner who is hungry, willing to experiment and work inventively to create the following for the brand. We found that in ample measure in Bang in the Middle.”

 

Naresh Gupta, Managing Partner and CSO, said, “Zovi.com is a terrific brand, early to move into the fashion space and today is well placed to ride the new wave that the country is witnessing. Zovi has given us a very challenging mandate and we are delighted to be on board.”

 

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