Zirca Digital offers advertising options on Skype in India

24 Mar,2015

By A Correspondent

 

Zirca Digital Solutions announced that it would begin offering advertising inventory on Skype, helping brands take advantage of the growing popularity of Skype in India. Skype inventory will be sold exclusively by Zirca Digital Solutions in India.

 

Skype is a communications platform that makes it simple and fun to share text, voice and video with friends, family and colleagues; wherever they are on whatever device they choose. Advertising on Skype allows brands to sponsor human emotions – the big and small moments that make life wonderful.

 

Neena Dasgupta

Skype has more than 330 million active monthly users in more than 70 markets around the world. In Asia, advertising on Skype is available across Southeast Asia, Hong Kong, Taiwan and Australia. From now on, Skype advertising also became available in India.

 

“People love Skype, which makes it a great platform for any brand looking to reach a large and engaged audience,” said Neena Dasgupta, Director, Zirca Digital Solutions. “Skype is also part of Microsoft’s unique and connected ecosystem that enables brands to tailor advertising experiences across devices and services. Through Skype, advertisers in India will be able to reach audiences at the right time, with the right information, when they are making decisions with the people they trust the most.”

 

Vikas Khanchandani

“A Skype session lasts more than 30 minutes on an average. This means greater time spent for the associating brands. Moreover, adding Skype to our existing portfolio of Microsoft products will help us offer a holistic solution to advertisers who stand to make better ROI on their ad spends,” added Vikas Khanchandani, Director, Zirca Digital Solutions.

 

Zirca Digital Solutions has begun offering premium branded experiences like Conversation Ads, the Connection Hub Ad and Conversation Corridors to give brands access to the Skype community present across PC & Mobile. Many of the new formats are standard and consistent with the creative formats used by advertisers on other platforms.

 

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