Zee Europe celebrates 20 years with launch of &TV

30 Mar,2015

By A Correspondent

 

ZEE Europe celebrated the completion of 20 years of Zee TV in Europe recently with a special gala, where it announced the launch of &TV, a brand new entertainment channel. The celebration was attended by Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) and Rajesh Iyer, Business Head, &TV. Actor Shah Rukh Khan also attended the event.

 

Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. The content of the channel is contemporary and contextual, depicting the progressiveness of the viewers. &TV will ‘celebrate the spirit of living’ through its content offering. Shah Rukh Khan hosts the channels’ flagship show India Poochega – Sabse Shaana Kaun. Like the host, the format of the game show challenges conventions, whereby the common man dons the role of the ‘Asker’, as well as that of the ‘Contestant’. While the Askers pose the questions, the Contestants demonstrate their street-smartness to win the coveted prize money.

 

Commenting on the 20 years celebration, Punit Goenka, MD & CEO, ZEEL, said, “We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming”. On the launch of the new channel &TV he said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalize on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company.”

 

Neeraj Dhingra, ZEE Europe CEO, said, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!”

 

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