Vodafone unveils campaign to promote new website

10 Mar,2015

By A Correspondent


Vodafone has come up with a new TV campaign, that will also be supported by a high decibel digital campaign in order to promote its new website www.vodafone.in and My Vodafone app.


As a result of the growing penetration of internet and smartphones – the customer has become demanding of a 24×7, easy and quick methods to address their mobility needs, especially through the digital platform. However, the digitally savvy customer is either unaware of the facility that lets him complete his daily mobility tasks online or carries an impression of it being highly complex.


Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform. These assets promise an on-the-go and hassle free platform that enables customers to avail a range of products and services, access their accounts, manage their usage, pay bills, add or remove packs/ services and recharge for themselves or others in just 30 seconds.


The campaign underlines the benefit of being in control of one’s mobility usage/needs within just 30 seconds. The campaign introduces three triggers for which the digital platform offers a simple and quick solution. The films are everyday stories that help dramatize the ‘ease of use’ of digital assets – in order to create relevance for them for a telecom customer.


The new campaign focuses on the various features of the website and the app and how easy it is to use them. The advertising for the services is based on the idea that there could many tough instances one has to face in life, but using the new Vodafone website and is not one of them. The film shows how it can get tough to control one’s mobile bill, especially when one is surrounded by an enthusiastic family who loves to talk. And in sharp contrast, how easy it is when it comes to paying one’s Vodafone bill using the Vodafone website or My Vodafone app.


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