Viscomm wins RMAI Award

24 Mar,2015

RMAI FLAME Award being collected by Puneet Vidyarthi, GM & Head of Rural,JCB India Ltd (2nd from Right), Rajesh Grover, MD, VISCOMM (extreme right)

By A Correspondent


VISCOMM, a leading full-service BTL agency has bagged top honours at the Rural Marketing Association of India (RMAI) Awards held recently. At an event held amidst the big names in rural marketing, the marcom firm collected the award along with its client JCB India Limited for the initiative ‘Sunehra Kal’.


The event was held at Hotel Taj Vivanta in New Delhi on March 20, 2015. The Flame Awards is recognised as the Oscars for the Indian Rural Marketing business.


Rajesh Grover, Managing Director of VISCOMM, said, “We’ve been doing some interesting work over the last decade for JCB India Ltd. JCB allows us to experiment with innovative marketing solutions in the rural space. Sunehra Kal engages progressive farmers using the Krishi Vigyan Kendra (KVK) platform. It is delivered through a unique experiential learning game, with simulations of various real life situations, wherein the audience themselves analyse the outcomes of their decisions taken during the game.”


Rajesh Grover

Amit Gossain

Said Amit Gossain, Executive Vice President – Sales, Marketing and Business Development, JCB India Ltd: “We are truly delighted that our partners VISCOMM who co-developed the ‘JCB Sunehra Kal’ programme with us have won the award for this one-of-a-kind initiative. This customer engagement initiative aims at instilling the idea of ‘Entrepreneurship for Livelihood’ among farmers. The overwhelming success of this programme and this award is a testament of the tireless efforts and hard work put in by both the teams to deliver this world-class experience to customers.”


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