Triton wins Alliance Tire Group in a global pitch

19 Mar,2015

By A Correspondent


Triton Communications has been awarded the brand strategy and creative mandate for ATG (Alliance Tire Group).


Across six continents in over 120 countries, ATG (Alliance Tire Group) is a leading entity in the Off-Highway Tires (OHT) category. It constitutes three brands – Alliance, Galaxy and Primex. These brands were brought together under the ATG umbrella in a phased manner, from 2007. Alliance was the first brand to be acquired by ATG in early 2007, followed by Galaxy and Primex in the 2009. ATG achieved a global turnover in excess of $550 million in the year 2014.


According to Harshawardhan Honmode, Executive Vice President (Marketing) ATG, “We have a vision to be amongst the top three global players in the off-highway tire market focused on agriculture, forestry and construction. We looked out for a partner to build our mother brand and the individual brands in sync with our vision and forte. After reviewing the presentations of various agencies, we decided to go ahead with Triton Communications.”


As stated by Ashish Medhekar, Executive Director Triton Communications, “We are proud to have won the business on the basis of our work amidst a fiercely contested pitch. Whilst Make In India is the latest buzz, ATG is a brand that epitomizes this philosophy. We are confident in partnering ATG achieve their objectives look forward to a long and rewarding association.”


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