Three more IPL-linked TVCs unveiled

30 Mar,2015

By A Correspondent


Sony MAX and SIX unveiled their TVC’s for the Pepsi IPL 2015 campaign ‘India ka Tyohaar’.


In addition to the campaign ‘India ka Tyohaar’ launched in February this year, the channel unveiled three more thought provoking TVC’s which will inspire people to put aside their differences and come together to celebrate their love for the game.


The television commercials showcase diverse situations with an underlying theme that Pepsi IPL has the power to break down barriers and unite people to join in the glory of the game. The first commercial seeks to break traditional social norms by depicting a progressive mother-in-law who invites her daughter-in-law to enjoy watching the game of cricket together with the family rather than serving food to the family. The second commercial depicts a rude and elderly shopkeeper touched by a five-year old’s selfless act of kindness. All the commercials are tied with the single thread of love and bonding, despite differences, which is what the IPL is all about.


The TVC’s are conceptualized by ad man Sonal Dabral of DDB Mudra and directed by Anupam Mishra of Crazy Few Films.


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