The Hindu affirms seriousness with ‘Genuine News, Genuine Readers’ proposition

18 Mar,2015

By A Correspondent


Chennai’s leading publication The Hindu has unveiled a campaign ‘Genuine News, Genuine Readers’ that is aimed at making readers and advertisers make a wise choice.


Over the last few years, advertisers, the media fraternity and most importantly, newspaper readers have been plagued by a series of claims and counter-claims by various news publications vying for the top slot. Some of these claims are a blatant subversion of the truth, putting the media fraternity in a spot: they are no longer sure whether they are placing their bets on perception or on reality.


The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages. With a primary objective of establishing the truth in an arena where claims of figures are rife, the campaign communicates a two-fold message – to advertisers that The Hindu is interested in genuine readers, and to readers that The Hindu stands for credible journalism – packaged in the tagline ‘Genuine News. Genuine Readers.’


The Chennai-specific campaign, which will continue for a month, includes print, digital, and outdoor promotions.


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