SONY SIX to broadcast Yonex Sunrise Tournament in India

20 Mar,2015

By A Correspondent

 

SONY SIX is set to broadcast the Yonex Sunrise India 2015 from March 24th to March 29th. The tournament will be held at the Siri Fort Indoor Sports Complex in New Delhi and will witness some of India’s finest players including Srikanth Kadambi – the reigning Swiss Open champion, the world number 2 Saina Nehwal, Padma Shri winner P V Sindhu and the Commonwealth Games Gold medallist, Parupalli Kashyap take part in the proceedings.

 

Apart from the top crop of Indian talent, the tournament will also feature top international badminton talents including Jan O Jorgensen, Dan Lin and the All England Open Championships winner, Carolina Marin. The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000.

 

Prasana Krishnan, Business Head, SONY SIX said, “The India Open is undoubtedly the biggest major played in India every year and we are thrilled to come on board as the broadcasting partner for this marque tournament which attracts the best of Indian and international talent year on year. The viewer base for badminton in India has got stronger with every tournament in which our players feature. We expect the viewership to only grow manifold for this tournament considering its iconic status and the conducive telecast hours.”

 

The tournament currently boasts of the BWF Super Series status, which was given to it in 2011. Super Series is a series of 12 prestigious tournaments played around the world, which also includes the highly coveted All England Open

 

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