Sonata urges India’s youth to be their original self in new TVC

16 Mar,2015

By A Correspondent

 

Sonata has unveiled a new campaign that resonates the brand’s new anthem “Karo, Toh Shaan Se”. It reflects the ever-growing spirit of the aspirational Indian and celebrates their attitude.

 

In the latest television commercial from Sonata, the stage is alive at a concert featuring rapper and musician Badshah while the audience is grooving to his performance. The rapper challenges the crowd to come forward only if they are original. Badshah spots a young man in the crowd and throws the mike out to him, challenging him to come up on stage. Urged by the crowd, the young man jumps up on stage without any hesitation. He surprises Badshah with his impromptu rapping. He tells the rapper he only needs an opportunity to prove he can take on the world.

 

Sharing her thoughts on the campaign, Shalini Gupta – Head Marketing, Sonata, Titan Company Ltd said, “We have noticed a growing trend in India, of people who are transcending into a generation that shows a new confidence and the willingness to put themselves out there. Brand Sonata has evolved with this generation and we continue our endeavor to offer them stylish timepieces that are a catalyst to their self-expression. The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest.”

 

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