Sanjeev Kotnala @ Adfest: India not Bad enough as Pattayafest kicks off

19 Mar,2015

By Sanjeev Kotnala


Adfest 2015 started today in right earnest in Pattaya with the objective of celebrating and raising the standards of creativity. The theme BE BAD  represents a dedication by creative professionals everywhere to produce great ideas that stretch boundaries and buck trends. One must give credit to the organisers for taking that to heart with a ‘street graffiti’ style design using corrugated metal sheeting and spray paint around the event location . The Adfest 2015 icon, designed by Maud in Sydney, brings ‘Be Bad’ to life by showing that rewriting the rules can deliver surprising great  results. It will be interesting to watch how the 38 invited speakers integrate the “Be Bad” theme into the content for their sessions. If they are successful; in driving home the point it will be just great.


As with any of the festivals the buzz centres around the LOTUS awards, where India hasn’t reported many shortlists. On the evenings of Friday March 20 and Saturday, March 21, the results will be announced and awards presented. This year, there are 18 different awards categories being judged, as well as Special Awards. One new Lotus Award category is announced this year for Branded Content and Entertainment. There are more than 3200 entries vying for the Lotuses this year with 56 judges, including 8 Jury Presidents from 19 different cities invited to join Jimmy Lam, President of Adfest and guardian of the Lotus Awards.


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