Reach taps into Posterscope’s expertise for outdoor initiative

11 Mar,2015

By A Correspondent

 

Reach Mobile has joined the outdoor bandwagon with Posterscope India. The out-of-home agency from the Dentsu Aegis Network that has been handling both national and global mobile handset clients, has reaped in its expertise to provide a holistic approach where outdoor advertising is concerned.

 

With the objective ‘Your Smartphone – Your Reach’, Posterscope interestingly identified the reach of the TG – where they move, retreat, socialise and spend most of their leisure time. The campaign objective was derived from the brand name itself with an intent to reach out to the mass at all possible touch points. The campaign was covered in markets like West Bengal, Northeastern States, Orissa and Bihar in the first phase. The next phase roll-out will target Rajasthan, MP and Chattisgarh.

 

Kinjal Desai

Commenting on this campaign, Kinjal Desai, Head Corp Comm and Marketing, Reach Mobiles Pvt. Ltd., a subsidiary of Reshmi Group said; “We have been successful in reaching out to all corners of the cities in which we have rolled out our campaign; the response is quite good in terms of trade and customer calls. The agency needs to be appreciated for devising such a strategic plan with a robust coverage.”

 

 

 

 

Haresh Nayak

Haresh Nayak, Managing Director – Posterscope India said, “It gives us immense pleasure to be a preferred agency for venturing into Outdoors. The media strategy was aligned to ensure that the campaign matches the means of communication and the consumer ecosystem. A very scientific method was put into the media planning, considering the brand value and insight and took great care in formulating and executing a plan that would create a powerful impact across the target group.”

 

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