Publicis acquires Expicient; integrates it under Rosetta

16 Mar,2015

By A Correspondent

 

Publicis Groupe has acquired Expicient Inc., a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and physical stores. Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

 

“Today’s always-on consumer makes no distinction between devices and channels,” said Publicis.Sapient, CEO Alan Herrick “As a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately.”

 

Expicient’s industry-leading omni-channel Order Management Systems (OMS) capabilities and strong expertise in managed services, inbound/outbound supply chain, logistics, in-store clienteling applications and strategic technology consulting will strengthen Publicis.Sapient’s marketing, commerce and consulting offerings. In joining the Publicis Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient’s Global Distributed Delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

 

“Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients,” said Tom Adamski, CEO Razorfish Global. “Sapient Nitro, Razorfish Global and DigitasLBi are all highly recognized as leaders in omni-channel commerce, and together through the Publicis.Sapient platform we are unmatched. Expicient’s impact on our total business will be significant.”

 

“The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach,” said Darpan Seth CEO and founder of Expicient. “We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognized as the best in the world.”

 

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