Maxus partners Wizcraft for ‘Farah ki Daawat’

26 Mar,2015

By A Correspondent

 

‘Farah ki Daawat’, a television offering hosted by film-maker and choreographer Farah Khan, has brought to the fore memories about food and anecdotes of A list celebrities from different walks of life. Featuring well-known personalities like Abhishek Bachchan, Alia Bhatt, Anushka Sharma, Boman Irani, Sonu Sood, Sajid Khan, Riteish Deshmukh among others, and created and produced by Wizcraft Television, the show features celebrities using their trusted cooking companion- Mahakosh Cooking Oils, as they tantalize viewer’s palates and share stories from their kitchens.

 

For the show, Maxus ESP has partnered with Wizcraft for ‘Farah Ki Dawaat’ and devised a complete and robust marketing plan that will create a powerful engagement for Mahakosh Cooking Oils brand as the film industry’s ultimate foodie. Farah Khan takes over the mantle of a celebrity chef to showcase nuances of her personality which have never been seen before.

 

Talking about this association, Shailja Vohra- National Director, Maxus ESP said, “Mahakosh Cooking Oils has India’s most successful actor Madhuri Dixit as the brand ambassador. To take the brand stories ahead, we decided to partner with Farah Ki Dawat and get more Bollywood celebrities to share their secret recipes and culinary skills. The perfect cooking show platform was developed which challenges the culinary skills of Bollywood celebrities hosted by the versatile Farah Khan in her signature style. Mahakosh’s association with ‘Farah Ki Dawat’ on Colors is an example of how content can take center stage and showcases how Maxus ESP is able to get content in the center of communication planning. This unique initiative also proves that our business acumen very well lies in delivering the best for our esteemed clients.  The partnership proves how large and premium brands such as Mahakosh Cooking Oil have instilled their continued faith in Maxus which has been able to deliver robust and triumphant strategies. This campaign is an extension of that as over the next four months we have lined up a host of innovations.”

 

With the aim to indulge the audience, a mega content rollout plan is conceptualized by Maxus ESP for Mahakosh Cooking Oils, which includes specially created TV vignettes, print ads, a well compiled recipe book, along with consumer contest and product seeding with India’s top celebrities, among other things. This show is also being aggressively promoted on social media platforms and a variety of recipes will soon be uploaded on ‘Farah Ki Daawat’ YouTube channel, and an on-air contest too is part of the blitzkrieg marketing plan. A promo video for the contest with Farah Khan has also being filmed.

 

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