Madison Media bags only Gold at Festival of Media

31 Mar,2015

By A Correspondent


Madison Mediahas won a Goldat the Festival of Media Asia-Pacific Awards held in Singapore last week. The agency won the award for its innovation for Saffolalife World Heart Day under the category Public Service Award. The agency also won a bronze for the same campaign under the category of Best Launch Campaign. Madison Media is the only agency from India to win a Gold at the award show held in Singapore.


World Heart Day (WHD) which falls on September 29 every year is a time when Saffola life makes Indians wake up and take note of their heart health using disruptive media campaigns.In 2014, the plan was to get women to take care of their heart because 3 out of every 5 women in India over the age of 35 develop a cholesterol disorder which goes undetected and Heart disease is the No. 1 Killer amongst Women. With WHD falling on a weekday, the strategy was to influence the decision-makers of the organizations, to influence the decision-makers of the households into action and to get men to take a break from their busy life for their wives and take them for a free cholesterol test.


Commenting on this award, Shekhar Banerjee, Sr. Vice President, Madison Media said, “The media strategy not only delivered strong uplift in mind measures but we are proud to say that we saved lives. Over 24 corporate houses encouraged their employees to go for the test and over 1.35 lac individuals finally took cholesterol test.”


Madison Media Group is the country’s foremost Media agency and has been on an account winning spree, having won a host of new businesses including Amul Hosiery, Viber, Lenskart, Metro Cash and Carry, DHFL and a host of other businesses. The agency was also in the news recently for handling the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and Delhi election.


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