Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited

25 Mar,2015

By A Correspondent

 

LIQVD Asia has won the digital media mandate for Indiabulls Housing Finance Ltd. [IBHFL] in a multi-agency pitch. LIQVD Asia will be re-launching their digital marketing initiatives immediately. The campaign for the IBHFL products will start from India and will be gradually penetrating into other markets such as UK & UAE.

 

Indiabulls Group has presence in Housing Finance, Real Estate, Asset Management and Securities businesses. All the group companies are listed on the Bombay Stock Exchange and the National Stock Exchange.  Indiabulls Housing Finance Ltd (IBHFL) was incorporated in May 2005, registered as a Housing Finance Company and is regulated by National Housing Bank.

 

Commenting on the newly signed partners, Rahat Ahmed, Marketing Head – IBHFL said, “There has been a marked shift in consumer and brand behavior in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand.  We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”

 

Arnab Mitra

Arnab Mitra, Managing Director, LIQVD Asia said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”

 

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